---
title: Cluely has bad marketing
excerpt: No Roy, 'Cheat on everything' is not a good slogan
createdAt: 2025-10-08
category: marketing
---

Cluely is a very good piece of software, it has been engineered to solve a problem, to increase your efficiency in what is most likely the 3rd meeting you had today... before lunch.

A second brain that allows your eyes to glaze over and taste what is more and more becoming a forbidden privilege, inner peace.

If you have never used cluely before, let me explain what it is. It is a piece of software that sits on your computer and observes your meetings, providing heads up about certain topics when they are brought up so you can research them, summarising key points afterwards and helping you keep track of goals and timelines set in the summaries.

Sounds great right?! Yeah!!

**THEN WHY ON EARTH DOES HE CALL IT CHEATING??!!**

Most professionals that I know don't want to use a piece of software marketed as a tool for 'cheating'. Why does he do this? I don't know.
